The outdoor clothing brand, Patagonia, has hit the headlines recently. They decided to stand up to the President of the United States because they felt that he had illegally reduced the size of Bears Ears and Grand Staircase-Escalante National Monuments for, you guessed it, the financial gain of big business. Not content with promoting their views, they've taken the matter into their own hands and have filed a lawsuit. I guess when you read their mission statement or watch any of the promotional material they release, it's not so much of a surprise. For 30 years they have been a business that cares. What's also interesting is that According to a recent article in GQ, after Patagonia decided to file their lawsuit, sales increased considerably. It turns out that caring is good for business and that who cares wins.
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