Lifescan is a global health-tech leader that helps people with diabetes and related conditions manage their condition and live life to the full.
The leadership teams wanted to reignite the creative spark in Lifescan Inverness. After working through my initial Innovation Diagnostic, it was clear that there was an appetite to jump-start the collective genius within the existing team. Rather than a top-down process, we would look to gather a multi-skilled team of volunteers who wanted to be part of a creative change programme.
Together we decided to explore and accelerate the best ideas around the theme of being more 'Scrappy and Creative' focusing on three key areas:
I designed the programme to be a unique learning journey that would push the collective to move quickly through a series of phases that would challenge them creatively. As we were all based across the UK the programme was fully virtual.
Discovery: First we created alignment around the themes and collected ‘problem statements’ generated from the team. We reflected on the perceived constraints and how these might be used to opportunities by reframing and taking a 'can if' PoV. Then we generate lots of rough ideas without constraint, taking influence from a range of sectors.
Laser Focus: All had an opportunity to storyboard their ideas. Then we voted for the best and developed them into rough prototypes and basic pitch decks.
Test and Improve: Internal and external informal demos to gain feedback and key insight. Taking care to sense-check with company commercial goals, technical capabilities, and possible partnerships. Then prototype refinement and forming initial business cases including P&L.
Demonstrate potential impact: Socialise prototypes with key decision-makers across the business. Gather more feedback. Produce a refined business case and potential roadmap to scale.
Weaved into the 12-week journey I curated a series of Masterclassed delivered by experts from my network. These included:
Advanced Storytelling: Defining your narrative - Dr Ella Fitzsimmons
Designing valuable customer experiences - Dr Aga Szostek
Sales for non-sales folk - Stuart Hillston
Why diversity is good for the bottom line - Annette Joseph
Exploring Behavioural Design through Tiny Habits - Mike Coulter
Jess Gildener was my talented co-pilot on key workshops that involved Design Thinking, Storyboarding and Prototyping, Critical Analysis and Team Collaboration.
Due to commercial confidences, I am unable to disclose the full impact of the programme. However, I can share that the team was able to find clear opportunities to leverage existing products and IP in new ways. Initial business cases showed that they had the potential to provide significant cost saving, generate less waste and provide a significant new market growth opportunity.
"The 'Scrappy and Creative' attitude advocated by Steven and UP was exactly what we needed. The programme was about more than just coming up with good ideas. It empowered people by giving them the time, a framework and tools to develop ideas into more fully formed concepts that could be assessed by the business.” - Anna Salgado, Technical Director at LifeScan