The new ROI is a Return on Individuality
This is Caroline McHugh and she has something important to say about authenticity and doing work that matters. Jonathan Mildenhall the CMO of AIRBNB describes her as the love child of Ellen Degeneres, Anita Roddick and Buddha. High praise indeed.
According to her bio, Caroline is founder and CEO of IDOLOGY, a movement dedicated to helping individuals and organisations be fully deployed, original versions of themselves. IDOLOGY is her word for putting your self to work, and it has gone from being a fanciful idea to a bit of a lapel-grabber, to qualification criteria for anyone determined to perform to their potential.
“If Ellen Degeneres, Anita Roddick and the Buddha had a love child, it would be Caroline.” – JONATHAN MILDENHALL, CMO, AIRBNB
For more than two decades, Caroline has been inspiring captains of industry, politicians, global economists, and internationally renowned artists, all with the intention of helping them discharge their talents more fully. She and her small team of IDologists have swept through organisations from Mastercard to MTV, proving that when personal engagement rises, productivity and profits do too – turns out putting yourself to work is not just good for you – it’s good for business, because it’s the only place in your life you have no competition.
Her TEDx talk is worth 26 minutes of your time if you can find it.