Do one thing well
I had the pleasure recently of meeting Moira Patience Warren, founder of Patience Jewellery an award winning luxury jewellery brand based in Edinburgh. Like many people who have thought about making the move to go it alone, Moira talked about having to “live with the fear” that it might not work. Never the less, she took the leap in 2013 and now creates wonderful, timeless pieces that, in Moira’s words, steer away from fleeting trends. She’s refused to be swayed by the next big thing or the new way and has instead consistently remained true to her creative values, in turn, producing great work that stands the test of time. We talked about how it can be difficult to balance the creative side of the business and the, well, business side of things. What jumped out is that Moira was open to learning new skills or to enlist the help of others. She also talked about an impressive and systematic approach to business development.
Listening to Moira, I couldn’t help but think that within her approach there is a lesson for anyone looking to market what they do. Moira knows what she does well and sticks to it. It reminded me of the principal employed by David Hiett, founder of the indie Denim Brand, Hiut Denim whom I admire a lot. Do one thing well…
We make jeans. That’s it. Nothing else. No distractions. Nothing to steal our focus. No kidding ourselves that we can be good at everything. No trying to conquer the whole world. We just do our best to conquer our bit of it. So each day we come in and make the best jeans we know how. Use the best quality denims. Cut them with an expert eye. And then let our ‘Grand Masters’ behind the sewing machines do the rest…. There is a great deal of satisfaction to be gained from making something well, of such superior quality that you know it is going to stand the test of time. It makes the hard work and the obsessing over each and every detail worth all the effort. That’s our reward. That’s why we stick to just making jeans. Yup, we just make jeans.
Moira just makes jewellery, unique, bespoke, hand-crafted jewellery. That’s it. Her new collection will be out later this year.