The new ROI is a Return on Individuality

This is Caroline McHugh and she has something important to say about authenticity and doing work that matters.  Jonathan Mildenhall the CMO or AIRBNB describes her as the love child of Ellen Degeneres, Anita Roddick and Buddha.  High praise indeed.

According to her bio, Caroline is founder and CEO of IDOLOGY, a movement dedicated to helping individuals and organisations be fully deployed, original versions of themselves. IDOLOGY is her word for putting your self to work, and it has gone from being a fanciful idea to a bit of a lapel-grabber, to qualification criteria for anyone determined to perform to their potential.

“If Ellen Degeneres, Anita Roddick and the Buddha had a love child, it would be Caroline.” –  JONATHAN MILDENHALL, CMO, AIRBNB

For more than two decades, Caroline has been inspiring captains of industry, politicians, global economists, and internationally renowned artists, all with the intention of helping them discharge their talents more fully. She and her small team of IDologists have swept through organisations from Mastercard to MTV, proving that when personal engagement rises, productivity and profits do too – turns out putting yourself to work is not just good for you – it’s good for business, because it’s the only place in your life you have no competition.

Her TEDx talk is worth 26 minutes of your time if you can find it.

Main image by Paul Dufour on Unsplash

Posted by Steven Thomas

Fan of great ideas and (especially) the people that make them work. Steven is the creator of CurveFinder exploring subjects like collaboration, leadership, creative endeavour and personal development. He's spent over two decades working in the UK media industry holding various senior business and creative leadership roles, most recently with a focus on Digital Transformation and Corporate Start-ups. Accomplished coach and mentor. Seth Godin's altMBA Alumni. Lives in Edinburgh with his wife and young family. Always in the kitchen at parties.

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