Who cares wins

The outdoor clothing brand, Patagonia, has hit the headlines recently.  They decided to stand up to the President of the United States because they felt that he had illegally reduced the size of Bears Ears and Grand Staircase-Escalante National Monuments for, you guessed it, the financial gain of big business.  Not content with promoting their views, they’ve taken the matter into their own hands and have filed a lawsuit.  I guess when you read their mission statement or watch any of the promotional material they release, it’s not so much of a surprise.  For 30 years they have been a business that cares.  What’s also interesting is that   According to a recent article in GQ, after Patagonia decided to file their lawsuit, sales increased considerably.  It turns out that caring is good for business and that who cares wins.

Patagonia’s mission statement

Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.


Main picture by Derek Liang on Unsplash

Posted by Steven Thomas

Fan of great ideas and (especially) the people that make them work. Steven is the creator of CurveFinder exploring subjects like collaboration, leadership, creative endeavour and personal development. He's spent over two decades working in the UK media industry holding various senior business and creative leadership roles, most recently with a focus on Digital Transformation and Start-ups. Accomplished coach and mentor. Seth Godin's altMBA Alumni. Lives in Edinburgh with his wife and young family. Always in the kitchen at parties.

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